how do political parties shape public opinion. explain with 3 examples
Political parties play a pivotal role in shaping and mobilising public opinion on important social, political and economic matters. They often bring important issues facing society into the media spotlight. The party machinery, i.e. its cadre and general membership, plays an important role. Many pressure groups often act as extensions of the political parties among different sections of society. Naturally, these pressure groups propagate among their members the political line of their parent parties. Political parties also launch movements for the redressal of certain issues. In these and many other ways, political parties shape public opinion.